100 Sqm Exhibition Stall Design Ideas: How to Make a Big Space Work Even Harder
A 100 sqm exhibition stall isn't just "a bigger booth." It's a completely different design problem. At 18 or 36 sqm, your biggest challenge is fitting everything in. At 100 sqm, your biggest challenge is stopping the space from swallowing your brand whole. We've seen exhibitors spend a fortune on a large footprint only to end up with an empty-feeling hall that visitors walk past because it doesn't pull them in from any single point. Get the layout, zoning, and visual hierarchy right, though, and a 100 sqm stall becomes one of the most powerful lead-generation tools at any trade show. Here's how to actually design one that works.
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