The Prop ShopRetail & Visual Merchandising
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Services  /  Retail & Visual Merchandising

Retail & Visual Merchandising

We design, fabricate and install the fixtures that sell at the shelf: bottle glorifiers, gondolas, shop-in-shops, airport promotions and storefront signage for travel retail, modern trade and on-trade.

Johnnie Walker plinth installation, World of Wines, Mumbai
Johnnie Walker plinth installation, World of Wines, Mumbai. Client: Diageo.
What we build

Built for the point of choice

Every piece is designed around the brand and the shopper at the point of choice, then built and installed by our own team.

01

Bottle glorifiers & plinths

Lit counter-tops, single-bottle plinths and pillar displays that give a hero SKU its own stage.

Bottle glorifiers & plinths
02

Wall units & shop-in-shops

Branded wall bays, gondolas and full brand zones inside duty free and multi-brand stores.

Wall units & shop-in-shops
03

Travel retail promotions

Seasonal mega-promos and launch zones built for airport arrival and departure floors.

Travel retail promotions
04

Bars, lounges & event bars

On-trade back bars, branded lounges and modular banquet bars that travel from event to event.

Bars, lounges & event bars
05

Storefronts & signage

Illuminated fascias, 3D letters and complete branded store revamps for general trade outlets.

Storefronts & signage
06

Execution & installation

Fabrication, logistics and on-site fitting across cities, so the design that was approved is the one that goes live.

Execution & installation
Selected installations

Spaces that sell

Fixtures and brand environments delivered for spirits and beverage brands across airports, liquor stores and bars in India.

Mumbai and Hyderabad airports
Chivas Age Matters mega promo, 2C Arrival

Chivas Age Matters mega promo, 2C Arrival

Pernod Ricard India, Mumbai International Airport

Chivas Age Matters, 2C Departure

Chivas Age Matters, 2C Departure

Pernod Ricard India, Mumbai International Airport

Chivas Age Matters mega promo

Chivas Age Matters mega promo

Pernod Ricard India, Hyderabad Airport

Chivas Beetle in a Bottle promo

Chivas Beetle in a Bottle promo

Pernod Ricard India, CSI Airport, Mumbai

Chivas pillar display

Chivas pillar display

Pernod Ricard India, 2C Dept, CSI Airport, Mumbai

The Glenlivet pillar display

The Glenlivet pillar display

Pernod Ricard India, 2C Dept, CSI Airport, Mumbai

Cîroc bottle glorifiers & single-bottle plinths

Cîroc bottle glorifiers & single-bottle plinths

Diageo India, duty free display

Barrel display & Royal Salute trolley

Barrel display & Royal Salute trolley

DFS Mumbai International Airport; Pernod Ricard India, The Zodiac Grill, Taj Mumbai

Johnnie Walker wall bays

Johnnie Walker wall bays

Diageo, Delhi

Absolut India & Chivas window display

Absolut India & Chivas window display

Pernod Ricard, The Palladium, Mumbai

Johnnie Walker brand stage

Johnnie Walker brand stage

Diageo, World of Wines, Mumbai

Absolut, Chivas & G.H. Mumm displays

Absolut, Chivas & G.H. Mumm displays

Pernod Ricard India, G.H. Mumm Champagne Lounge, Privie, Mumbai

Single Malts Collection bar revamp

Single Malts Collection bar revamp

Diageo, The Lucknow Golf Club

15 ft Johnnie Walker banquet bar

15 ft Johnnie Walker banquet bar

Diageo, for events

Shri Anant Wines revamped as a 100 Pipers branded shop

Shri Anant Wines revamped as a 100 Pipers branded shop

Pernod Ricard India, Goa

Vineyard storefront

Vineyard storefront

Pernod Ricard, Mumbai

Chivas fascia

Chivas fascia

Pernod Ricard, Pushpalaxmi Wines, Mumbai

Our process

From brief to installed

A clear four-step route from understanding the space to delivering the finished fixture.

1

Brief & site survey

We measure the space, study how shoppers move through it and agree what the fixture has to do.

2

Design & 3D visuals

Concepts, brand-approved renders and detailed drawings with materials and lighting.

3

Fabrication

Joinery, acrylic, metal, print and LED work built and checked in our workshop.

4

Installation

Delivery, on-site fitting and handover, timed around store hours and airport access.

Experience

Brands we have built for

Diageo India, Pernod Ricard India and DFS Mumbai International Airport, across:

Johnnie WalkerChivasThe GlenlivetAbsolutBallantine's100 PipersCîrocClassic Malts
Coverage

Channels we cover

  • 01Travel retail
  • 02Modern trade
  • 03General trade
  • 04Off-trade
  • 05On-trade
From a single counter-top unit to a full store.

Planning a store, launch or airport promotion?

Send us the location, the brands and your timeline. We will come back with a concept and an estimate.