Retail & Visual Merchandising
Cîroc bottle glorifiers & single-bottle plinths
Diageo India, duty free display
Services / Retail & Visual Merchandising
Retail & Visual Merchandising
We design, fabricate and install the fixtures that sell at the shelf: bottle glorifiers, gondolas, shop-in-shops, airport promotions and storefront signage for travel retail, modern trade and on-trade.
Retail & visual merchandising by The Propshop.
What we build · Selected installations
Built for the point of choice
Every piece is designed around the brand and the shopper, then built and installed by our own team. Pick a service to see the work we have delivered for spirits brands across India.
01
Bottle glorifiers & plinths
Lit counter-tops, single-bottle plinths and pillar displays that give a hero SKU its own stage.
Single bottle plinth for Blue Label
Diageo India
Display stand celebrating 100 years of Johnnie Walker
Diageo India
02
Wall units & shop-in-shops
Branded wall bays, gondolas and full brand zones inside duty free and multi-brand stores.
Johnnie Walker wall bays
Diageo, Delhi
Absolut India & Chivas window display
Pernod Ricard, The Palladium, Mumbai
Johnnie Walker brand stage
Diageo, World of Wines, Mumbai
Scotch wall bays: JW, Black & White, Black Dog, VAT 69
Diageo India, Pablo's, Bengaluru
03
Travel retail promotions
Seasonal mega-promos and launch zones built for airport arrival and departure floors.
Chivas Age Matters mega promo, 2C Arrival
Pernod Ricard India, Mumbai International Airport
Chivas Age Matters mega promo
Pernod Ricard India, Hyderabad Airport
Chivas Beetle in a Bottle promo
Pernod Ricard India, CSI Airport, Mumbai
Chivas Le Baron mega promo
Pernod Ricard India, Mumbai International Airport, Arrival & Departure
Johnnie Walker manual dispensing cart
Diageo India, travel retail
04
Bars, lounges & event bars
On-trade back bars, branded lounges and modular banquet bars that travel from event to event.
Absolut, Chivas & G.H. Mumm displays
Pernod Ricard India, G.H. Mumm Champagne Lounge, Privie, Mumbai
G.H. Mumm Champagne Lounge
Pernod Ricard India, Privie, Mumbai
Single Malts Collection bar revamp
Diageo, The Lucknow Golf Club
15 ft Johnnie Walker banquet bar
Diageo, for events
Johnnie Walker lounge
Diageo India, The Novotel, Hyderabad
05
Storefronts & signage
Illuminated fascias, 3D letters and complete branded store revamps for general trade outlets.
Shri Anant Wines revamped as a 100 Pipers branded shop
Pernod Ricard India, Goa
Vineyard storefront
Pernod Ricard, Mumbai
Chivas fascia
Pernod Ricard, Pushpalaxmi Wines, Mumbai
Storefront signage
06
Execution & installation
Fabrication, logistics and on-site fitting across cities, so the design that was approved is the one that goes live.
01
Design
Concepts, 3D visuals and drawings, approved by the brand before anything is built.
02
Build
Joinery, acrylic, metal, print and LED work, fabricated and checked in our own workshop.
03
Logistics
Packing, transport and delivery to sites across cities, on schedule.
04
Installation
On-site fitting and handover, timed around store hours and airport access.
Our process
From brief to installed
A clear four-step route from understanding the space to delivering the finished fixture.
1
Brief & site survey
We measure the space, study how shoppers move through it and agree what the fixture has to do.
2
Design & 3D visuals
Concepts, brand-approved renders and detailed drawings with materials and lighting.
3
Fabrication
Joinery, acrylic, metal, print and LED work built and checked in our workshop.
4
Installation
Delivery, on-site fitting and handover, timed around store hours and airport access.
Experience
Brands we have built for
Diageo India, Pernod Ricard India and DFS Mumbai International Airport, across:
Johnnie WalkerChivasThe GlenlivetAbsolutBallantine's100 PipersCîrocClassic Malts
Coverage
Channels we cover
- 01Travel retail
- 02Modern trade
- 03General trade
- 04Off-trade
- 05On-trade
From a single counter-top unit to a full store.
Planning a store, launch or airport promotion?
Send us the location, the brands and your timeline. We will come back with a concept and an estimate.