Tata Hitachi Case Study | Exhibition Stand Construction

Introduction

At Propshop Exhibition Worldwide, we've been knee-deep in exhibition stand construction for over 13 years, turning ideas into show-stopping realities for brands across India and beyond. We're based right here in Bangalore, so when exhibition stand builders in Bangalore search pop up, we're usually the ones folks call.

This story? It's about our work with Tata Hitachi, one of India's construction equipment powerhouses, at EXCON 2025 (December 9-13, Bengaluru). They needed a beast of a stand: 2421 sqm of pure impact under their "RELIABLE ORANGE" theme. We're talking excavators, electric machines, live demos... the works. It was our biggest project yet, and it crushed it.

Why Tata Hitachi Chose Us

EXCON is the construction equipment exhibition in South Asia, with thousands of engineers, buyers, and bigwigs buzzing around Bengaluru's fairgrounds.

Tata Hitachi, that rock-solid Indo-Japanese JV, wanted to steal the show. Goals? Flaunt their lineup, ZAXIS 890LCH, electric EX210 LC, backhoes, loaders, plus new attachments like crusher buckets and solar lifters. They needed space for live excavator action, interactive zones, and branding that screams reliability (over 120,000 machines sold and counting). We stepped up to design a construction exhibition stand that felt alive, not just static.

What We Built: Specs That Wow

Space: 2421 sqm. Yeah, that's football-field huge, room for 20+ machines without feeling cramped.

Design Vibes: Steel skeletons for multi-level platforms, bold orange composites, LED floods for that nighttime glow. Modular everything for quick tweaks.

Standout Features:

• Live demo pits where visitors watched excavators dig in real time (SHINRAI Pro stole hearts).
• 3D "RELIABLE ORANGE" walls with touchscreens for machine specs.
• VIP decks overlooking the expo, plus zones for parts, service chats, and electric tech demos.

It wasn't just a stand; it was an experience. Perfect B2B exhibition stand design for deal-making.

The Tough Stuff (And How We Nailed It)

No massive project is smooth sailing:

Hauling giant rigs to Bengaluru? Traffic, permits, expo rules, nightmare fuel.

Safety first with elevated demos and crowds.

Deadline crunch: Design-to-install in under two months.

We handled it like pros. Specialized trucks bypassed jams. 3D sims caught issues early (saved us weeks). Our Bangalore shop ran round-the-clock with backup suppliers. Tata Hitachi's team said we made it feel effortless.

From Sketch to Spotlight

Here's how it went down:

October: Brainstorm sessions, 3D mocks greenlit fast.

November: Built it all in-house, tweaking as they watched.

Dec 7-8: On-site magic, rigged, lit, and ready before Mr. Masafumi Senzaki (Hitachi Japan bigwig) cut the ribbon.

Dec 9-13: Our team stayed glued onsite from opening to closing, handling daily maintenance, fixing any glitches on the spot (power flickers? Lighting tweaks? We got it), and keeping everything spotless.

Post-Expo: Full dismantling service, packed it all safely, cleared the site like we were never there.

Zero hiccups, thanks to daily calls with their crew, expo folks, and our boots-on-ground presence throughout.

The Payoff

Crowds poured in, 50,000+ footfall, endless photos, leads stacking up. Tata Hitachi launched big (electric HEX hype was real), and their "RELIABLE ORANGE" message stuck.

Their words sum it up:

"Thank you Propshop. I want to express our gratitude for the invaluable support you provided to make our presence at EXCON 2025 an overwhelming success. You and your team's dedication, commitment, and seamless coordination played a key role in the effective execution of the event."

It powered their expo win, plain and simple.

Let's Make Your Stand Epic

Propshop doesn't just build construction exhibition stands, we create moments that drive business. Tata Hitachi proved it.

Got an expo coming up? Hit us up for exhibition stand construction that turns heads. Connect with 9820669889 us now.